BRAZILIAN LIFESTYLE

THE BEGINNING

BRAZIL

Founder Matheus has always been passionate about the fashion world and dreamed of creating a brand that would reflect the Brazilian lifestyle to the rest of the world.

THE GROWTH

In just two years, Blox had established itself as one of Brazil’s most sought-after eyewear brands. With a concept of accessible luxury and designs inspired by major fashion houses, the brand won over thousands of customers and expanded its digital presence. 2022 was the year Blox evolved from a digital brand into a true movement.

The Evolution

Now, Blox is entering a new era. With an even stronger positioning, the brand is no longer just about selling eyewear—it represents a lifestyle. After millions in revenue and a loyal community, Blox is ready to take its vision beyond Brazil, bringing its identity to the world.

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What “Brazilian Lifestyle” Really Means — And How It Inspires Our Eyewear Designs

What “Brazilian Lifestyle” Really Means — And How It Inspires Our Eyewear Designs

When the world thinks of Brazil, it imagines sun-drenched coastlines, warm energy, and a culture defined by movement, rhythm, and authenticity. Yet the true essence of the Brazilian lifestyle exten...

FAQ

Our customer support is available Monday to Friday: 8am-7:30pm.Average answer time: 24h